Marketing Movies documentary analysis

Type of documentary
Mixed

Themes
Marketing films, advertisement, appealing to audiences, marketing strategies, the film industry.

Narrative structure
Beginning - The documentary is set up with different ays of marketing films explained.
Middle - Other successful films are shown and how much it costs to market a film is discussed.
End - It is left to the audience to decide whether they think the film will be successful.

Camerawork
Panning shots of Leicester Square. Zooms on important people. Close up of tickets and money. Close ups of merchandise. High angle shot of stairs.

Mise-en-scene
All relevant mise-en-scene. There are films in the background such as Mousehunt, babe and the little mermaid which are all films for children. There is also mise-en-scene in the disney shop with merchndise in the background and the is a man sat next to editing software.

Sound
The voiceover leads the narrative. Clips from films and trailers. Ambient and natural sound for example Leicester square and the interviews.

Editing
Cutaways anchor meaning. The editing is slow paced becasue teh documentary is supposed to be educational. It alternates between interviewees on opposite sides.

Archive material
Clips from the Lion King, The little mermaid and mousehunt. Trailers for mousehunt and The lost world teaser trailer. The premiere.

Graphics
Plain white. Led each section of the documentary. Money and pound signs. Little man with a clipboard.